As tennis clubs across the country look for ways to retain members, increase play opportunities and expand their reach, the Miller Tennis Center has introduced an innovative way to do just that: provide new programs with complimentary USTA membership.
Todd Miller, owner of Miller Tennis Center and a Professional Tennis Registry Master Professional has created three new programs: the Buffalo Tennis Series (BTS), Buffalo Area League Tennis Association (BALTA), and Buffalo Area Learning Lab (BALL). In a bold move with the support of USTA Eastern, Miller Tennis Center will offer all members and program participants USTA membership. This would make Miller Tennis Center the first club in the Buffalo area with 100% USTA membership.
“At the Miller Tennis Center, we are always looking to attract new players to the sport,” Miller said. “I think this new offer will help us reach that goal, by allowing the participants to enjoy all the benefits of a USTA Eastern membership.”
“USTA membership is a great way for a club to increase the value of its membership while offering its members the added benefit of giving back to their local tennis community,” said Michelle Blake Wilson, Managing Director of Marketing and Communications for USTA Eastern. “Many people don’t realize that over 40 percent of their USTA membership is reinvested in their local communities, to promote and develop the growth of tennis.
“USTA Eastern is really excited about this opportunity,” added Blake Wilson. “Miller Tennis Center is taking an aggressive step in trying to expand the reach of tennis in the Buffalo community. “
The Miller Tennis Center USTA-based programs include:
Leagues: BALTA (Buffalo Area League Tennis Association) - Individual adult league play, September through May, at the Miller Tennis Center. Participants receive complimentary USTA membership and official USTA/BALTA shirts.
Instruction: BALL (Buffalo Area Learning Lab) - Junior and adult instructional programs at the Miller Tennis Center. All registrants enrolled from September 13- December 19 receive complimentary USTA membership.
Tournaments: USTA BTS (Buffalo Tennis Series) - A year-round tournament series consisting of 39 weekends at Miller Tennis Center and a 10-day MUNY tournament at Delaware Park. In total, there are 436 events for all ages and ability levels, with all 39 MTC weekend tournaments sanctioned by USTA Eastern.
Miller is also planning to host a "Buffalo Tennis Night,” an annual evening of celebration that will bring the entire tennis community together to honor the area's best-past and present.
To learn more or sign up for programs, call the Miller Tennis Center at (716) 632-8600.